Monday, May 25, 2020

Benefactors In Great Expectations - 1164 Words

Benefactors In the British classic Great Expectations, Charles Dickens uses a pair of benefactors who greatly contrast each other to represent the dual social mindsets of society. Elusive convict Abel Magwitch appears hostile to readers in the beginning of the story, but he later reveals himself as a selfless laborer, working vigorously to finance young Pip’s journey into becoming a gentleman. In contrast, Miss Havisham is a venerable old woman who was jilted on her wedding day and raises her adopted daughter to break the heart of adolescent Pip using her beauty. Dickens uses both of these wealthy donors to display different aspects of morality, life experiences, and individual personality. While Magwitch and Miss Havisham may both seem†¦show more content†¦Miss Havisham also displays some gratitude towards Pip during his visits, saying, â€Å"Thank you. Thank you [for coming]† most times he arrives a the Satis house. However, while Miss Havisham may have truly been grateful for Pip’s presence occasionally, most of these greetings are suggested to not be sincere. This lack of sincerity proves that Miss Havisham thinks she is socially above Pip and confirms the fact that she is unappreciative and her morals are corrupted. Magwitch’s good morals prove to lead him to a satisfying life while even though Miss Havisham starts to show signs of reformation near her demise, her morally defunct lifestyle causes her to die heartbroken, regretful, and lonely. The second way the benefactors differ is through there past life experiences. Because Magwitch was â€Å"In jail and out of jail† all his life, he learned to make the most of life and not dwell on things of the past (295). Doing this made him a successful businessman and also strengthened his character. Contradicting to this, Miss Havisham secludes herself from the world after her fiancà © â€Å"most heartlessly broke the marriage off† on their wedding day (153). Dwelling on this event for the rest of her life, Miss Havisham loses the determination to do anything but make Pip’s life miserable. She accomplishes this by pushing Pip to pursue Estella, saying â€Å"If she favors you, love her. If she wounds you, love her. If she tears your heart to pieces,—andShow MoreRelatedGreat Expectations Good And Evil Essay1455 Words   |  6 Pagessome people are purely good and evil, other fall in between. In Great Expectations, by Charles Dickens, characters moral s easily fall on a spectrum. Great Expectations tells the story of a boy named Pip who grows up in a bleak village, experiences high society via an eccentric Miss Havisham, acquiesces to great expectations from an anonymous benefactor, and becomes a gentleman via those expectations. The characters of Great Expectations, when their entire character arc is considered, easily fall ontoRead MoreEssay on Great Expectations by Charles Dickens698 Words   |  3 PagesThe novel, Great Expectations, looks back upon a period of pre-Victorian development. It displays that ambition and self-improvement is something many aspire for but more often than not ambition can create problems for one and cause one to commit things that one never thought they would. Whereas, those who are not ambitious because they were born to a wealthy family do acts of malice knowing it but realizing that what they really wanted was indeed not what they wanted but were blinded by maliceRead More How the Views of Mag witch Change through the Course of the Novel734 Words   |  3 PagesHow the Views of Magwitch Change through the Course of the Novel Great Expectations is about a boy called Pip, who has Great Expectations and doesnt want to be poor all his life. Along his way, a lot of strange things happen to him, such as meeting strange people and getting money off unknown people. Great Expectations was wrote in 1860 and was Dickens thirteenth novel. This essay will be about how our views on Magwitch change through the story, such as at the beginning us thinkingRead MoreEssay Pips Great Expectations894 Words   |  4 Pages In the novel, â€Å"Great Expectations† by Charles Dickens, the main character Philip Pirrip, who is known as â€Å"Pip† throughout the novel, has a series of great expectations that he goes through. The title of the novel, as many other great book titles, comes with various meanings that are present in the story. In the literal sense Pip’s â€Å"great expectations† refer to the 19th century meaning, which involve receiving a large inheritance. Meanwhile, on a deeper level Pip sets goals that he hopes to accomplishRead MoreThe Relationship Between Pip and Abel Magwitch in Charles Dickens Great Expectations1125 Words   |  5 PagesThe Relationship Between Pip and Abel Magwitch in Charles Dickens Great Expectations In this essay, I am to observe the changes in the relationship between Pip and the convict AbelRead MoreEssay on The Theme of Imprisonment in Great Expectations1056 Words   |  5 PagesThe Theme of Imprisonment in Great Expectations      Ã‚  Ã‚   The renowned poet, Richard Lovelace, once wrote that Stone walls do not a prison make, nor iron bars a cage. Although many think of a prison as a physical building or a jailhouse, it can also be a state of mind. A great number of people are imprisoned mentally and emotionally. Charles Dickens expresses this message in his eminent novel, Great Expectations. This book is about a simple laboring boy who grew into a gentleman, and slowlyRead MoreCase Manchester United Fc Exploring Strategy1384 Words   |  6 Pagesadopted by MUFC and how these might lead to different expectations. Stakeholder expectation is the third influence on the purpose and strategy of an organization. Thats a challenge because there are likely to be many stakeholders, with different expectations. Therefore, managers need to take a view on: 1. which stakeholders will have the greatest influence; 2. which expectations they need to pay the most attention to 3. to what extent the expectations and influence of different stakeholders vary (JohnsonRead MoreCharles Dickens Great Expectations1103 Words   |  5 PagesDickens’s Great Expectations is a bildungsroman that shows the youth, corruption and redemption of a young man named Pip. The boy begins as an innocent child until he comes into contact with a young lady, Estella, and some sudden wealth. As a young man, he strives to be a gentleman and live up to his great expectations, as well as to woo Estella. Finally, Pip becomes a gentleman after accepting his mistakes and coming to terms with his surrounding company. Overall, Pip unde rgoes great changes fromRead More The Theme of Expectations in Charles Dickens Great Expectations 1497 Words   |  6 PagesThe Theme of Expectations in Charles Dickens Great Expectations      Ã‚   In Great Expectations, the main theme is the theme of expectations. Dickens illustrates this theme through the character of Pip, by exploring the idea of ambition and self-improvement. The idea of expectations is the psychological mechanism that encourages Pips development, as he is full of ambition and has Great Expectations about his future. Pips expectations in the novel take three forms: social, moral andRead MoreGreat Expectations - Literary Analysis1674 Words   |  7 PagesAn Evaluation of Pip, and His Great Expectations In the year 1860, author Charles Dicken’s began his thirteenth novel, Great Expectations. The work is a coming-of-age novel, which tells the life story of an orphan boy named Pip, who much like Dickens’ in his earlier years is unhappy with his current life. A number of Charles Dickens’ personal life events are mirrored in the novel, leaving Great Expectations to be one of his most autobiographical works. Young Pip, the protagonist

Thursday, May 14, 2020

Improving Your Management Human Resources - 1405 Words

Improve your management Human Resources At the current stage of development of mankind in the field of management, organizations are subject to challenges, challenges and pressures to which they must respond with a high degree of creativity and realism. The main challenges are given by the dynamics of the application of scientific-technical, the rapid emergence and acceptance of new products, increasing restrictions on Human Resources, material and financial resources, more aggressive and dynamic internationally markets, gains the growth of social demands and the revolution in information and communications. After these significant socioeconomic changes modern enterprises increasingly recognize the significance agree that owns the human†¦show more content†¦The information entered in a module will immediately affect all other modules in the system, contrary: should not be allowed to modify, add or delete information that negatively affects other modules. For example, selecti ng a bidder in the recruitment and selection module should have the effect of generating action automatically included in the module Personal formalities, and a new candidate for preregistration induction course module Training and Development. Or a justified dismissal must be taken into account by the module Recruitment and Selection for not re-sign him. In addition, the relevant data from all modules should be available to others. True integration avoids duplication of data, reduces and simplifies procedures, reduces the possibility of errors, avoid wasting paper and enhances the activity of human resource management. 2. A good system of management of human resources must be flexible. Flexibility is one of the main problems of current systems HRM. That is why the XXI century systems should be as possible parametric: The system must allow end users are those that modify everything is subject to change without specialist personnel. For example, according to a salary negotiation, a new salary plus affecting officers who are computer stations, the bonus is a percentage of the sum for the category of basic pay and seniority is defined. The system should allow other officials Pay Research Bureau who include this

Wednesday, May 6, 2020

What Are Database Management - 1901 Words

What is Database Management In the new age of business it has become a must to keep up with its always-upgraded systems and technology. If a Business has useful information about the needs of clients within its market, it can design a better way of marketing its product and earn a larger market share. If a business knows what their competition is doing, the business can then develop a strategy around its competitors to meet or better their competitors, which helps that business with the information on its competitor gain a competitive advantage. If that business has the inside information about its current customers, it can help that company build a personal relationship with it customers and influence their perception of the company and†¦show more content†¦At this point the data should be reliable and have little to no mistakes within it and as like everything else in business there is a deadline for when the data should be distributed. Continuously improving data accuracy can increase the trust of a business. This can be done by identifying and outliers of data that seems a bit off, and continuously cleansing and monitoring quality over time no matter how big and what format the file is in. ETL (extract transform load) tools can help de dupe, validate, standardized things such as addresses and company name, and enrich your data. By doing these things it helps you create clean high quality data for your own use or to sell. External references are used to do all this data hygiene to perform things like cleaning up postal records or even having the right business name. The data at the end of the process should not only be reliable but should fit the client’s needs and the needs of the data users such as data engineers. This data typically has ID’s associated with it to make it easier to manipulate and allow for other engineer’s easy use with such data in specific tools such as red point an ETL (Extract Transform Load) Acquiring the Data After planning on what data is needed a company must come up with a method of acquiring the data. Collecting new data, converting or transforming data that

Tuesday, May 5, 2020

Frozen and Pacific Oceans Management †Free Samples to Students

Question: Discuss about the Frozen and Pacific Oceans Management. Answer: Introduction: In this article it is stated how fur trade was one of the primary commercial activities throughout the world in the 17th to mid-19th Century. The trade began as the need of fur products were increasing in Canada and the beaver fur was in high demand for its quality and durability. Thus developed a trade relationship between the North Americans and the Europeans, which even moved beyond just only trade. the intensely competitive trade opened the continent to exploration and settlement, financed missionary work, established social, economic and colonial relationships between Europeans andIndigenous people, and played a formative role in the creation of Canada.[1] Thus the fur trade had an important role in the formation of Canada. The women had been the essential part of the labor strength. This work is exemplary in terms getting a firsthand experience about what it was to participate in the fur trade across the continents through the oceans. The oceans were cold and the voyage was not a very easy one. The author gives detailed account of the nature of fur trade and how it was carried out across the coast in his books. Women took several important roles in the whole system. Native women acted as essential producers in the fur trade of the Canadian and American Plains.[2] The production had been mainly dependent on the women labor. The women also played important role in the ships which carried out the whole business. This article focuses on four Native women who were Christian converts and married French fur traders.[3] Therefore, there was a role of religion and politics in the fur trade scenario as well. The foreign invaders were coming and not only colonializing America but also converting the women and marrying them. The wives of the French fur traders took important role in the trading activities. The indigenous communities were changed forever by the introduction of trade and religious conversion. In essence the history of the early Canadian West is the history of fur trade.[4] The author has stated fur trade was the most important factor in structuring the narrative of what are the four western provinces of Canada today. There was less violence in the western Canada in the struggle of the colonials and the natives, this is because the both communities had to depend on each other for managing the fur trade. The women who were native Indians, were married to the French colonialists. This created a relationship that was beyond just trading activities. The women hence were a factor who bridged the gap between the colonial foreigners and the native Indians. Possibly the greatest significant native job achieved by the females at the fur trade stakes was to deliver the men with a stable resource of Indian shoes or moccasins. The author has contemplated upon the role of the Indian, White, and mixed blood women played in the development of the fur trade and thus gained valuable insights upon the human dimension and its changes affected by the fur trade. The fur trade was carried out both in the land routes and the sea routes, however the sea route of the trade was more established. The women had been in many areas decision makers about the fur trade activities. The authors have explained that the primary way in which information about the role of women in fur trade can be derived are from traders journals, letters and wills. of fur-merchandise exchanges between European men and native men, with women playing a largely subsidiary role.[5] The title of the article has a humorous way of describing how the women of the North American continent had been engrossed in the fur trade activity that they were married to the beavers. The article describes the pattern of life of the indigenous Indian women had before the coming of the Europeans and the contemporary life when the Europeans started pouring into America, started religious conversions and engaging the native people into the trading activities. The women were used as cheap labor pool, and they were utilized to work manually in extracting the fur, and processing those. This is one of many letters that Charlevoix wrote to a correspondent at Paris to try to convey what the New World was like. He was refined and well-educated, and his letters are marked by charm, grace and humor. He went on to write a multi-volume history of New France based on interviews with traders and priests and on unpublished records, which remains one of our best historical sources on early Wisconsin. This particular letter gives us clear insights about the activities going on in the North American scenario and describes the native peoples role in the fur trade, and description of the fur trade. The women were used as laborers and the steps of fur processing included peeling, tanning, cleaning and sorting all of which were labor intensive jobs that required lots of patience. The letter has a lots of details about the fur industry and about various processes it included. The letter talks in details about the North American Indians and Aboriginals, these people were mostly used for the purpose of the trading activities. The women of Aboriginal origin were the connection between the old systems with the new systems that were to be introduced. The women also provided the necessary knowledge about the land, and the directed the traders to the necessary resources. Children of native tribes were sent to Eastern areas of Canada and in Europe for education. They not only engaged in fur tra de but also became the middlemen who assisted the missionaries and the preachers to preach the teachings of the Catholicism of Roman Catholic Church in the land. Not only the aboriginal women but also the European women who had been accompanying their husbands also had taken part in various trade activities. A few French wives may have ventured west with their trapper husbands, and some Hudson's Bay Company officials brought their wives from Europe. [7] The above study of various literatures, articles, books, journals, and other sources have given a clear knowledge about where were the various scenarios of trade in North America and Europe that had allowed intercontinental and overseas trade activities, and it has also given a clear indication about the role of women in the fur trade activities. The women played a very important role in not only providing manual, labor but also providing necessary managerial skills, the managerial activities were mainly performed by the wives of the European traders who accompanied them when they visited the North American land. In the land trade, the Indian women had been assisting the traders with their knowledge about locations, and then providing manual labors to help the traders in processing their products. The European women who had accompanied their husbands had helped in various decision making processes and other managerial works required to perform the fur trade activities across the continents nicely. In the land trade, the Indian women had been assisting the traders with their knowledge about locations, and then providing manual labors to help the traders in processing their products. The European women who had accompanied their husbands had helped in various decision making processes and other managerial works required to perform the fur trade activities across the continents nicely. The fur trade in itself was a very important factor in the development of Canada as a country. It had shaped the history of the Canadian nation, as people from the European countries who were mainly traders were settling down in the Canadian area. The trade activity was carried out often from Montreal and through the Pacific. Reference: "Canada A Country By Consent: New France: Fur Trade 1500S-1700S".Canadahistoryproject.Ca., (2018). Mackenzie, Alexander.Voyages from Montreal, on the River St. Laurence, Through the Continent of North America, to the Frozen and Pacific Oceans; in the Years 1789 and 1793: With a Preliminary Account of the Rise, Progress, and Present State of the Fur Trade of that Country.: Illustrated with Maps. T. Cadell, Jun. and W. Davies... Cobbett and Morgan... and W. Creech, at Edinburgh, (1801). Sleeper-Smith, Susan. "Women, kin, and Catholicism: new perspectives on the fur trade."Ethnohistory47, no. 2 (2000): 423-452. Van Kirk, Sylvia. "The role of native women in the fur trade society of western Canada, 1670-1830."Frontiers: A Journal of Women Studies(1984): 9-13. Van Kirk, Sylvia.Many tender ties: women in fur-trade society, 1670-1870. University of Oklahoma Press, (1983). White, Bruce M. "The woman who married a beaver: trade patterns and gender roles in the Ojibwa fur trade."Ethnohistory(1999): 109-147. "Letter Charlevoix, Pierre Franois Xavier De [On His 1721 Visit To Wisconsin] | Turning Points In Wisconsin History | Wisconsin Historical Society".Wisconsinhistory.Org. (2018)

Monday, April 6, 2020

Debate of Abortion

Table of Contents Introduction Body of the Essay Conclusion Works Cited Introduction Abortion is defined as the termination of the life of a fetus while still in the mother’s womb. The practice is not a new phenomenon in human life since many contemporary societies engaged in it in the past. Women have been in record for making decisions to carry out abortions or experiencing it under the influence of other individuals for a long period of time. In modern society, it is a controversial and hard subject to deal with.Advertising We will write a custom essay sample on Debate of Abortion specifically for you for only $16.05 $11/page Learn More Questions have been raised about who is most responsible in making the decision of procuring an abortion. Some people say that it is individuals who make the decision to carry out an abortion while others argue that it is the state. There are also questions regarding the circumstances that may lead to the pr ocurement of an abortion. The practice continues to take place in developing countries under medical conditions that have been described as demanding. However, the increase in technological advancements and changes in social set ups has led to the incorporation of abortion in modern health provisions. The practice has also been a source of political debate in some communities leading to lack of agreement on the place of a woman in the society and the freedom of an individual to make decisions without influence (Free dictionary 1). Abortion should be discouraged because it denies innocent children a chance to live. Body of the Essay It is shocking that approximately forty two million abortions are procured in a year with more than one hundred thousand taking place every day (Edlin Golanty 176). Perhaps if people all over the world thought of these numbers in terms of the innocent lives lost they will change their perception and attitudes towards abortion. Another shocking reality ab out abortion is that most of the abortion cases take place in developing countries as opposed to developed countries. This may be explained by the challenges people in developing countries face and the fact that people in these countries live poverty. It therefore follows that raising up a child without proper resources may be a big burden. There are thousands of women who have no children after having struggled for many years to get them. The puzzling question then remains why a woman who gets pregnant should decide of procuring an abortion. This is a question whose answer has remained elusive for a long period of time. As if this is not enough, myriads of cases of women who die performing abortion are recorded every year. Despite these facts about abortion, women continue to engage in the act. This clearly indicates that there are intricate issues related to abortion that require investigation. To begin with, the criterion used by many to determine the legality and morality of abo rtion depends on their views on whether life for the fetus begins right after conception or is achieved at some point as the fetus develops (Edlin Golanty, 210).Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Majority of those who oppose abortion on moral grounds argue that the fetus is either human or has the potential of becoming a human being hence it should not be deprived of life. Killing the fetus is therefore tantamount to committing murder which is unacceptable in all realms and under whatever circumstances. Life begins at conception since the fetus has all the characteristics of a living being. It has a heart, it breathes, and it feeds and does every other thing that a human being does. If the argument was that a fetus gains life later in life, then it would mean that a child is born lifeless and acquires life later which is not the case. This makes the fetus have all the rights tha t fully grown human beings have and nobody should have the privilege of taking its life. Secondly, some women use many unjustified debates on abortion to continue with the practice but no debate is justified enough to defend abortion. Any woman who engages in activities that will result in pregnancy should be ready to take responsibility for her actions and take care of the un-born baby till birth. Procuring an abortion is an indication that a woman is not ready to take responsibility for their own actions. Some women advance unjustified reasons in an attempt to justify carrying out abortion. For example, some of them say that they are young or they are not in stable relationships. Any woman who engages in sexual activities is aware of the possibilities of getting pregnant. Being young should give a woman all reasons to be morally responsible and avoid irresponsible sexual behavior rather than using age as an excuse to carry out abortion. Similarly, if a woman is in an unstable rela tionship, this should be a guiding principle that personal responsibility is of great value. Getting pregnant should be taken seriously because there are thousands of women who cannot bear children due to different reasons and wish they could conceive. Abortion should therefore be unheard of and in case of unwanted pregnancies, women should be ready to take full responsibility. Thirdly, abortion should be completely discouraged because of the serious physical and health problems to the mother associated with the act. One of the negative impacts it has on women is that it increases the chances of experiencing miscarriages in the future. The other danger associated with abortion is that it poses a danger to the reproductive system of women in the future. In addition, abortion is responsible for causing infertility or ectopic pregnancies as a result of damage caused to the neighboring organs during the process. This complication causes the baby to develop in the fallopian tubes due to the damage to the organs.Advertising We will write a custom essay sample on Debate of Abortion specifically for you for only $16.05 $11/page Learn More Moreover, termination of a first pregnancy can expose women to the risk of getting breast cancer later in life. When a pregnancy is terminated through an abortion, the breast tissues of a woman are left in a stimulated condition which increases development of cancer (Lawlor 9). These health risks to the health of a woman make abortion a dangerous process which should be encouraged. Conclusion Abortion is a highly contested debate with many parties attempting to give justifications for carrying out the act. Some women give reasons of being young while others excuse themselves for being in unstable relationships. Whichever reasons they give, abortion remains a morally unacceptable procedure. The fetus is a living thing and nobody should terminate life since it is wrong both biblically and morally. There ar e different techniques used to carry out the procedure such as the hook, salt poisoning among other procedures. Most of the techniques used pose a health risk to the mother after procedure. It is interesting that some women who carry out abortion fail to get other children in their lives and live to regret their decisions of carrying out abortion. Abortion is morally and legally unacceptable and should be discouraged. Works Cited Edlin, Gordon and Eric Golanty. Essentials for health and wellness. New York: Jones Bartlett Learning, 2000. Print Edlin,Gordon and Eric Golanty. Health and Wellness. New York: Jones and Bartlett, 2004.Print Freedictionary. Abortion. 2011. Web. Lawlor, Jessica. Long Term Physiological and Psychological Effects of Abortion on Women. n.d. Web. Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More This essay on Debate of Abortion was written and submitted by user C0tt0nm0uth to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Monday, March 9, 2020

Archaeopteris - The First Modern Tree on Earth

Archaeopteris - The First Modern Tree on Earth Our earths first modern tree establishing itself in developing forests emerged around 370 million years ago. Ancient plants made it out of water 130 million years earlier but none were considered true trees. True tree growth only came about when plants overcame biomechanical problems to support additional weight. The architecture of the modern tree is defined by evolutionary features of strength that builds in rings to support greater and greater height and weight, of protective bark that shields the cells that conduct water and nutrients from the earth to the furthest leaves, of supportive collars of extra wood that surround the bases of each branch, and of internal layers of wood dovetail at branch junctions to prevent breakage. It took over a hundred million years for this to happen. Archaeopteris, an extinct tree that made up most of the forests across the earths surface in the late Devonian period, is considered by scientists to be the first modern tree. New collected pieces of fossils of the trees wood from Morocco have filled in parts of the puzzle to shed new light. Discovery of Archaeopteris Stephen Scheckler, a professor of biology and geological sciences at Virginia Polytechnic Institute, Brigitte Meyer-Berthaud, of the Institut de lEvolution of Montpellier, France, and Jobst Wendt, of the Geological and Paleontological Institute in Germany, analyzed a trove of these African fossils. They now propose Archaeopteris to be the earliest known modern tree, with buds, reinforced branch joints, and branched trunks similar to todays modern tree. When it appeared, it very quickly became the dominant tree all over the Earth, says Scheckler. On all of the land areas that were habitable, they had this tree. Scheckler goes on to point out, The attachment of branches was the same as modern trees, with swelling at the branch base to form a strengthening collar and with internal layers of wood dovetailed to resist breaking. We had always thought this was modern, but it turns out that the first woody trees on earth had the same design. While other trees quickly met extinction, Archaeopteris made up 90 percent of the forests and stayed around a very long time. With trunks up to three feet wide, the trees grew perhaps 60 to 90 feet tall. Unlike present-day trees, Archaeopteris reproduced by shedding spores instead of seeds. Development of the Modern Ecosystem Archaeopteris stretched out its branches and canopy of leaves to nourish life in the streams. The decaying trunks and leaves and the altered carbon dioxide/oxygen atmosphere abruptly changed ecosystems all over the earth. Its litter fed the streams and was a major factor in the evolution of freshwater fishes, whose numbers and varieties exploded in that time, and influenced the evolution of other marine ecosystems, says Scheckler. It was the first plant to produce an extensive root system, so had a profound impact on soil chemistry. And once these ecosystem changes happened, they were changed for all time.   Archaeopteris made the world almost a modern world in terms of ecosystems that surround us now, Scheckler concludes.

Friday, February 21, 2020

Marketing Plan for Nintendo Wii Research Paper Example | Topics and Well Written Essays - 2750 words

Marketing Plan for Nintendo Wii - Research Paper Example Nintendo was introduced to the video game industry in 1985 only to become a great hit within the people of all age groups. It rejuvenated the gaming industry single-handedly. From the inception, the company was always on the run to improve its product technology while maintaining low price levels on the other. This strategy was well accepted by the general public that it catered to economical entertainment. Thus its sales have surged into millions within a short span of time. Recently it introduced Wii which has several advanced features with a built in wi-fi capability. The company is now on the plan for implementing a strategic marketing plan which would be most beneficial for its running in the future. (Anon., 2010). Background analysis Organizational background: Nintendo was originally a Japanese playing card company which introduced its entertainment system in U.S. Today, it has its presence in over 20 countries covering Asia Pacific, Europe and America. Its customers range from 5-120 years of age. Most of them however are youngsters. (Armstrong. M., 2006). The crucial part of Nintendo’s success was its perfect planning and timing. It released its gaming videos in 1985, when the whole video gaming industry crashed totally. (Cooper.R.G., 2001), (Anon., 2005). This is similar to the research undertaken to identify aggressive competitor’s attacks on market leaders. According to the research, a competitor is said to be above-normal aggressive if he moves into new markets geographically, compete with leader’s brands, enter for the first time into the market and increase advertising expenditures.